Charleston Battery News Release -- www.charlestonbattery.com

Friday, February 15, 2013

CHARLESTON, S.C. -- You might have heard the saying, “look good, play good.” With new Nike-designed jerseys and a new multi-year partnership with local software company, SPARC, the Charleston Battery are definitely going to be looking good this season.

The Battery and SPARC unveiled the 2013 season jersey on Friday afternoon during the Carolina Challenge Cup media lunch at the Three Lions Club in Blackbaud Stadium. The team will debut the jerseys in their opening match of the Carolina Challenge Cup on Saturday night when they take on Major League Soccer’s Vancouver Whitecaps (7:15 p.m., Blackbaud Stadium, Daniel Island).

The Battery’s new jerseys feature the traditional black and yellow vertical stripes with SPARCET cleanly defined in black and white across the chest.

The partnership with SPARC marks a new age of communication and a new age of Battery soccer with the intent of building the Charleston Battery’s new interactive web presence and actively expanding the Battery’s digital reach. This will allow the team to span further than before hopefully reaching new fans and supporters across the region. SPARC’s peer-to-peer employee recognition software platform, SPARCET, is used by nearly 1000 companies to build engaging cultures and strengthen relationships within communities.